Selina McCoy, founder of Mieux Swim in Trenton, NJ, is a self-taught designer creating sustainable, inclusive swimwear that promotes self-love and body positivity. Inspired during the pandemic, she launched her brand using eco-friendly fabrics, solar-powered production, and community-minded partnerships. A mom of four and school bus driver, Selina includes her children in the business—from modeling to accounting. Mieux offers sizes 4 to 3X and encourages confidence in all body types. Bestsellers include the Rita and Bevie bikinis. Sold exclusively at mieuxswim.com, the brand plans to expand into men’s swimwear and gender-neutral coverups.
Founded by Selina Ward in Trenton, NJ, Mieux Swim promotes body positivity through swimwear that celebrates real, natural bodies. Inspired by shopping with her daughters, Selina created a brand to help women feel confident and embrace their “earned honors”—not flaws.
Launched during the pandemic with no business background, Selina built Mieux Swim to reflect self-love and resilience. Her biggest challenge is learning to unplug from her 24/7 business, but she continues growing through it.
Top advice: Get a mentor, stay inspired, and protect your vision.
Selina Ward, founder of Mieux Swim, launched her sustainable, body-positive swimwear brand during the pandemic, inspired by a vivid dream and a desire for self-ownership. A self-taught designer and mother of four, she uses eco-friendly materials, partners with community-focused manufacturers, and involves her family in all aspects of the business. Mieux Swim celebrates diversity, confidence, and everyday beauty with inclusive sizing and empowering designs. Selina’s journey reflects resilience, growth, and grace. She encourages entrepreneurs to stay teachable, embrace feedback, and take breaks to remain present. Mieux means “better”—a daily commitment to self-love and continuous improvement.
